This course defines dialogue in an organizational context and examines the interactions that bring about effective, satisfying collaboration. This course emphasizes learning and development for adult and organizational change in many different settings — educational institutions, business and non-profit or government institutions, and community settings.
It is grounded in research focusing on learning at work, through work and for work. To meet the complex global challenges found in the workplace, it is necessary to develop new kinds of professional expertise and knowledge, new types of work identities, new forms of collaboration, and, foremost, new ways of learning. Students in this course will also gain perspectives on teaching as a complex intellectual activity through an in-depth study of andragogy within an integrated and interdisciplinary model.
All of these components require deep, research-based study and participation in simulations and re creations designed to uncover of how learning takes place and how it can be generated and enhanced in workplaces. Read Professor Amy J. Traditionally, the study of business communication has been divided into marketing communication advertising, marketing and public relations which is primarily addressed to outside audiences for purposes of selling, promoting or spinning; and organizational communication which is addressed to both inside and outside audiences for the purpose of defining the parameters of the company or business unit.
Developments in Communication Studies over the past 20 years have shown this distinction to be spurious and, often, detrimental to the achievement of individual and group goals. In addition, the very parameters of the organization and who counts as its members have been called into question. Strategic communication is the study of the integrated messaging among stakeholders of an organization which acknowledges the contested boundaries of contemporary organizations.
The course will explore the way language is used to construct meaning for an organization and how mission statements can be used to develop authentic, nuanced messages among stakeholders that will augur to the long-term benefit of the organization and its stakeholders in the broader sense. We will use business cases and other examples to explore the ways in which strategic communication can be purposefully and consistently implemented in a variety of organizations.
This course will discuss the issues problems, challenges, and opportunities arising from the confluence of commerce, culture and politics under the current regime of globalization.
On the other hand, even though our world driven by technological innovations and economic imperatives it is rapidly globalizing, the cross-border differences—cultural, political and geographical—still matter a great deal.
Paying attention to and leveraging those differences is critical for the success of any individual manager and also any corporation or nation now compelled to compete on the global stage. This is where strategy or global strategy becomes relevant.
This course focuses on the challenges of leading a nonprofit organization that stretch even the most seasoned leaders — exploring concepts related to maximizing both the social impact of their work and financial obligations of the organization.
In this course, students delve into the challenges of nonprofit leadership with an overview of the nonprofit sector and the leadership roles in typical nonprofits. Students learn about the sector in general, the fiduciary and normative roles of board members, and typical responsibilities of chief executives.
In addition, special attention is given to the relationship between the board and staff, which can be managed in a variety of ways. This course covers business and regulated industries and uses the communications industry as a model to discuss two important general business concepts: strategies for operation in regulated environments and the intersection of technology and regulation. The general concepts are then extended and applied to several example industries.
The course and the exercises combine theory and practice and deals with real-world strategies of communication and business. The strategies discussed in this course will be of immediate use to students. Read Professor Rick G. Contemporary society is inundated with visual messages. Aside from the pervasive images and icons used in advertising, visual information permeates every aspect of our lives from politics, fashion and architecture to data, computers and the domestic objects that require our daily use.
While visual information in society has become more prominent in the digital age, many of the methods for communicating visually remain the same.
Visual Communication uses a set of universal principles to effectively communicate through the design and layout of images and data. Through the study of Design, Cognitive Science, Cartography, Human Machine Interface, Typography and semiotics, this class will study the ways that we perceive visual messages, how we interpret them, how to create them for a variety of purposes, and how to problem solve visually.
This course introduces students to the field of conflict analysis and management. The class materials also cover important topics for successful conflict resolution. The student will learn skills that will be useful for application in a variety of settings: workplace, family, media, elections, business, etc.
Catastrophic events and perceived catastrophic events — whether cyber, physical, or financial, can challenge even the most experienced and prepared leaders. Reputation threats, social and traditional media message control, and internal communication are just a few of the communication management concerns that organizations need to prepare for and plan to recover from.
This course focuses on the relationship between organizations and their various publics: media, stockholders, special interest groups, and consumers. This course investigates how individuals influence group decisions. Students are videotaped in decision-making interactions in order to assess and improve their leadership and analytical thinking skills in groups. This course is highly interactive — allowing students to evaluate and practice real world challenges in this content area.
This course is an exploration of the ways in which communication can be more effectively used to exert influence and to exercise power — bringing together a variety of disciplines including rhetorical analysis, leadership theory, composition, speechwriting, and public speaking. The goal is to help students understand how the beliefs and behaviors of decision-makers and publics can be influenced by effective communication.
Marketing communication in the digital age plays by a new set of rules yet is founded in the timeless art of persuasion. This course will connect evidence-based audience evaluation techniques with persuasive messaging that will empower learners to manage content as a business asset.
This course will explore the mechanics of content, online networking and the power of influencers, social media and email promotion, and web analytics and marketing ROI. The skills you will learn in this course will focus on ways to engage an audience, using content to drive profitable behaviors. You will learn how to win better results through content for yourself, your company and your clients.
Read Professor Storer H. Start your application today. Apply Now. Request Info. Connect with the Northwestern MSC Admissions team at our next event or explore webinars on-demand to learn more about applying for your MS in Communication. All News and Events. The Application Essay Webinar Recording. First Impressions Webinar Recording. Stephanie Santos. Class of Toby Cortelyou and alumni Naazish YarKhan discuss the application essay.
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Get More Admissions Interview Tips. Take the next step in your career. Earn your Masters to open new doors. Apply to the MSC Today. Request More Information. Your studies center on three fundamental learning themes. Explore the MSC Program. Managing Complexity Proactively embrace complexity while learning to assess and navigate intricate organizational structures in the service of your broader communication goals. Collaborative Leadership Discover how to lead collaboratively through experiential curriculum that focuses on decision-making, networking, and diverse group management.
Elegant Communication Learn to critically analyze and deliver elegant messages — appropriate to your audience, purpose, and context — and evolve your strategic communication planning practice. Northwestern Master of Science in Communication Programs. Earn your degree your way. Custom Leadership Program. Build a customizable curriculum that matches your individual and work-related objectives. Explore the CLP. Hybrid Leadership Program. Explore the HLP.
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